Concept designs
Three concept directions
Tap into any one to preview. All three share the same brand system, the same video and image assets, but tell the story in three distinct registers. The client picks the visual and rhythm that best fits the China-market launch.
01
Editorial
Restrained and story-led. The closest CN evolution of the live NZ site.
Best for
Brand site, distributor pitches, CBEC concept stage
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02
Cinematic
100vh hero video, five-chapter scroll story, Aesop / La Mer tier
Best for
Brand launch, Tmall flagship hero, Xiaohongshu brand page
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03
Social commerce
Mobile-first dense scroll, 9:16 video rail, KOL cards, sticky cart
Best for
Paid traffic, KOL post links, livestream landings, Tmall flagship hero
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